Thoughts of mission statements sometimes bring up visions of stuffy cubicles and past episodes of The Office. But mission statements are not just for companies or schools. Classrooms can benefit from them as well. Teachers can use a mission statement as a yearly focus for the class, a source of motivation, and an opportunity to track some data that will hopefully show student progress.

What is it?

In a nutshell, a mission statement tells who you are, what you are doing, and why.

How long should it be?

Mission statements have a tendency to either get wordy and confusing or general and meaningless. This has prompted some to debate the value of mission statements. Or make fun of them. But when done right, they are useful. And most gurus in this area seem to say that “done right” means people should be able to remember what the mission statement says:

The mission statement is one thing that should be known by every person in the organization. You should be able to go up to any individual in the organization and he or she should be able to recite the mission to you.

It should always be brief, so that it can be remembered.

How to make a mission statement in five simple steps

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Teachers are often asked by school districts to maintain a presence on the web. Which poses the question: Who is their primary audience? Meet Ima Parent, mother of fourth-grade Jimmy and seventh-grade Suzie. School has started and the kids are coming home with tales of woe of how much work they’re going to have this year. Ima decides to check out their teachers through the school websites they maintain. Firing up the ol’ browser she navigates to her daughter’s science teacher where she finds the class description and expectations. Surprisingly, it says nothing of the three hours of nightly homework and weekly exams Suzie has been describing. She also finds information on a more personal level which further dispels the image of barbed tail and horns painted by Suzie. Ima feels confident that Suzie will survive this seventh grade ordeal. She’s not so sure about herself.

Remember who your primary audience is: Ima Parent. She’ll visit your site frequently and sing your praises when it meets her needs. Update often!

A month into school and Jimmy casually mentions to mom that his teacher just sprung a project on him that’s due this Friday. It’s Wednesday. Jimmy also does not know much about the project as he has misplaced the sheet outlining the particulars. Thanks Jimmy. Read the rest of this entry »