Teachers are often asked by school districts to maintain a presence on the web. Which poses the question: Who is their primary audience? Meet Ima Parent, mother of fourth-grade Jimmy and seventh-grade Suzie. School has started and the kids are coming home with tales of woe of how much work they’re going to have this year. Ima decides to check out their teachers through the school websites they maintain. Firing up the ol’ browser she navigates to her daughter’s science teacher where she finds the class description and expectations. Surprisingly, it says nothing of the three hours of nightly homework and weekly exams Suzie has been describing. She also finds information on a more personal level which further dispels the image of barbed tail and horns painted by Suzie. Ima feels confident that Suzie will survive this seventh grade ordeal. She’s not so sure about herself.

Remember who your primary audience is: Ima Parent. She’ll visit your site frequently and sing your praises when it meets her needs. Update often!

A month into school and Jimmy casually mentions to mom that his teacher just sprung a project on him that’s due this Friday. It’s Wednesday. Jimmy also does not know much about the project as he has misplaced the sheet outlining the particulars. Thanks Jimmy. Read the rest of this entry »

Sometimes I need to remember something and I don’t have an opportunity to write it down. Maybe I just don’t have a pen and paper at the moment. Maybe I’m in the car and it just isn’t convenient to write a note. Or maybe I’m just being lazy at the moment. But when I need to remember something and I can’t immediately write a note to myself, I just use this quick trick to tide me over until I can capture the idea on paper:

Grab a random item and let that be your idea placeholder.

Here’s how it works:

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